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                Negotiation and Buying
 

Television Viewing Statistics, Information on TV Markets in North America, Canadian TV Markets by Television Media Buying Agency in USA, Canada.

Statistics
Canada TV Media
According to the latest data collected by Statistics Canada, CRTC and Mediastats:
  • There are 685 television services available in Canada - 507 of which are Canadian and 178 of which are non-Canadian.
  • 90% of Canadian households subscribe to multi-channel programming.
  • 10.7 million Canadians subscribe to multi-channel television programming services.
  • 7.7 million Canadians subscribe to cable television and IPTV.
  • 2.6 million Canadians subscribe to direct-to-home satellite (DTH) and multipoint distribution systems (MDS).
  • 6.2 million Canadians subscribe to digital television (multi-channel services only).
  • Digital television penetration rate among multi-channel households is 58%.
(Source: TVB Canada – Net Advertising Volume 2009)
Total Canada TV Advertising Revenue
  • $13.5 billion total advertising market
  • $3.1 billion is TV
  • $92 - per capita TV ad spend
Top TV Markets in North America
  • Toronto is the 5th largest market in North America
  • Toronto represents almost 22% of Canada’s total population
Top 10 Canadian TV Markets
(Source: TVB Canada – Net Advertising Volume 2009)
Average per Capita Weekly Viewing Hours - Canada
  • By demographic group
(Source: BBM Canada ‘09/’10)